In my opinion, every artist intent on being successful will apply these three principles every single time they create:

1. They will work from their heart (no one can copy that!) thereby assisting the viewer to connect with the artist on some "deeper than what the eye beholds" level.

2. They will use a balanced color scheme:   complimentary colors in contrast with colorful neutrals (no blacks or grays used---mix them so they are colorful).

3. They will design each composition well, thereby leading the viewer's eye to the focal area, which is rich in contrast, colors, and design elements.

Let's examine this recently sold painting, to see why I believe these 3 reasons  caused this work to sell so quickly:

I believe TAOS MEMORY sold because I applied those 3 Things and this is what I did.............

1. They will work from their heart --------- I had a fabulous experience in Taos, New Mexico.   Among many aspects of this area that I was enamored with, a few of those were:  I loved the atmosphere, the colors of the southwest, and the humble attitude of the Taos Pueblo peoples.   There were many more; but, those were quickly rooted "in my heart." And, consequently, I truly believe my emotional connections came through to the buyer who fell in love with this painting.   My love of the area transferred to the heart of the viewer.   Love wins.  Connections count.

2. They will use a balanced color scheme ----------- In the painting above, I used a large amount of blue (always a favorite among true art lovers!).   That blue was complimented in the bottom of the painting with the "exact" (scientifically studied opposite) complimentary red.   I follow Stephen Quiller's color palette to the letter.   He is a professor of art in Colorado and has studied these compliments in depth.   He knows his business!   And, being his student, I am constantly refreshed by the color combinations he suggests.   Where those two colors come together, I have the beautiful neutrals that these two pigments create:   luscious browns and grays.   

3. They will design each composition well ------------- Lastly, the eye of the viewer is drawn across that horizontal line of neutrals to the brightest and lightest area:   the focal area.    Please notice the two bright red lines on the right side of the composition.   They point directly to the focal area.   The pueblo was amazing in so many ways, but one area in particular drew my attention:   the little cemetery.   I chose that as my focal point.

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